As the online casino gambling industry begins to enter the social media industry there are more and more companies discovering that the gambling industry is ripe for integration into some of the major existing social networks. Bwin is a large international gambling group that is well respected in the global internet gambling industry – the company is also very specifically looking to expand marketing and social networking features on the company’s sites. The social networking phenomenon is huge and nearly every industry on the planet is looking for a way to use the power of social networking to their advantage, the online casinos are no different. Bwin has announced the company is looking to offer new social networking features to gamblers using a new tool that is only now under development, Shoutbox.

Thomas Kiessling, Bwin’s Chief Technological Officer, has announced this new initiative and it’s his department that is designing and constructing the new Shoutbox tool The tool is specifically being designed so that players can comment on the betting action that is happening – either their own bets or the bets of their friends and others in their network. The idea is to make the wagering a much more social interaction between friends rather than just the current opportunities where gamblers may be in social environments when they are placing their bets, but there are very few community features in the betting and wagering process.

Shoutbox will address this lack of social networking and look to give online casino gamblers and bettors specifically the sort of fun and social community interactions that major sites like Facebook and Myspace are currently allowing.

This entry was posted on Friday, November 13th, 2009 at 5:10 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.